marketingskills MCP — 使用场景, 安装 & 实时演示

为什么要用

核心特性

Copywriting skill with voice preservation
CRO skill — hypothesis → experiment → readout
SEO skill — keyword research, content gaps, internal linking
Analytics skill — event naming, funnel definition, PostHog/GA wiring
Growth-engineering skill — acquisition channel audits

实时演示

实际使用效果

就绪

安装

选择你的客户端

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "marketingskills-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ],
      "_inferred": true
    }
  }
}

打开 Claude Desktop → Settings → Developer → Edit Config。保存后重启应用。

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "marketingskills-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ],
      "_inferred": true
    }
  }
}

Cursor 使用与 Claude Desktop 相同的 mcpServers 格式。项目级配置优先于全局。

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "marketingskills-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ],
      "_inferred": true
    }
  }
}

点击 Cline 侧栏中的 MCP Servers 图标，然后选 "Edit Configuration"。

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "marketingskills-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ],
      "_inferred": true
    }
  }
}

格式与 Claude Desktop 相同。重启 Windsurf 生效。

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "marketingskills-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ]
    }
  ]
}

Continue 使用服务器对象数组，而非映射。

~/.config/zed/settings.json

{
  "context_servers": {
    "marketingskills-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/coreyhaines31/marketingskills",
          "~/.claude/skills/marketingskills"
        ]
      }
    }
  }
}

加入 context_servers。Zed 保存后热重载。

claude mcp add marketingskills-skill -- git clone https://github.com/coreyhaines31/marketingskills ~/.claude/skills/marketingskills

一行命令搞定。用 claude mcp list 验证，claude mcp remove 卸载。

使用场景

实战用法： marketingskills

Run a proper CRO experiment cycle on a landing page

👤 Growth teams, founders optimizing funnels ⏱ ~60 min intermediate

何时使用： Your landing page converts at 2%, and you want to A/B test your way to 4%.

前置条件

Skills installed — git clone https://github.com/coreyhaines31/marketingskills ~/.claude/skills/marketingskills
Current page source accessible — Either in repo or via URL

步骤

Hypothesis

Use marketingskills/cro. Analyze /landing/index.html. Propose 3 high-impact experiment hypotheses with expected lift.✓ 已复制

→ Hypotheses reference specific page elements and behavioral data
Design A/B

For hypothesis 1, design the variant. Sample size? Runtime? Kill criteria?✓ 已复制

→ Complete experiment spec with stats
Readout

Experiment ran 14 days, B beat A by 18% on signup. Interpret — is this real? What's next?✓ 已复制

→ Sober readout with statistical and business reasoning

结果： An experiment shipped with discipline, not vibes.

注意事项

Peeking at data mid-experiment and calling early — Pre-commit to sample size; skill enforces this in prompts

搭配使用： filesystem

Refresh landing-page copy in your brand voice

👤 Founders between copywriter hires ⏱ ~30 min beginner

何时使用： Copy feels generic, you know your voice, you don't have time to write it all.

前置条件

Brand voice samples — 2–3 paragraphs you know sound right

步骤

Pin voice

Use marketingskills/copy. Here are 3 voice samples: <samples>. Profile my voice.✓ 已复制

→ Voice profile: vocabulary, rhythm, attitude
Rewrite

Rewrite /landing/index.html headline, subheadline, and CTAs in my voice. Three variations each.✓ 已复制

→ Variants that sound like the samples
Pressure test

Which variant survives the "would I actually say this out loud" test? Defend.✓ 已复制

→ One winner picked with reasoning

结果： Copy that sounds like you wrote it on a good day.

注意事项

Voice drift when asking for length changes — Re-pin the voice samples before every round

搭配使用： humanizer-skill

组合

与其他 MCP 搭配，撬动十倍杠杆

marketingskills-skill + humanizer-skill

Rewrite then humanize to strip AI tells

Copy-rewrite, then run humanizer.✓ 已复制

marketingskills-skill + geo-seo-claude-skill

SEO and GEO together

SEO gaps from marketingskills, GEO fixes from geo-seo-claude.✓ 已复制

工具

此 MCP 暴露的能力

工具	输入参数	何时调用
cro_hypotheses	page, data?	Early-stage CRO
copy_rewrite	text, voice_samples	Copy work
seo_gaps	site, competitors	Content strategy
event_taxonomy	app_description	Analytics setup

成本与限制

运行它的成本

API 配额: N/A
每次调用 Token 数: Varies — copy is cheap, full SEO audits expensive
费用: Free (MIT)
提示: Use copy_rewrite in small batches — headline-at-a-time

安全

权限、密钥、影响范围

最小权限： filesystem-read

凭据存储： None

数据出站： None

故障排查

常见错误与修复

Generic hypothesis output

Provide behavioral data — heatmaps, session recordings, funnel numbers — or acknowledge you're hypothesizing blind

Copy still sounds AI

Run humanizer-skill as a second pass

Event taxonomy conflicts with existing events

Provide current schema; skill will propose additions, not a full rewrite

替代方案

marketingskills 对比其他方案

替代方案	何时用它替代	权衡
Hire a fractional CMO	Stakes are high and you want human judgment	Expensive; slower
Point-tool SaaS (Optimizely, VWO)	You want full experimentation platforms	Paid; less integrated with your code

marketingskills

为什么要用

核心特性

实时演示

实际使用效果

安装

选择你的客户端

使用场景

实战用法： marketingskills

Run a proper CRO experiment cycle on a landing page

前置条件

步骤

注意事项

Refresh landing-page copy in your brand voice

前置条件

步骤

注意事项

组合

与其他 MCP 搭配，撬动十倍杠杆

工具

此 MCP 暴露的能力

成本与限制

运行它的成本

安全

权限、密钥、影响范围

故障排查

常见错误与修复

替代方案

marketingskills 对比其他方案

更多

资源