marketingskills MCP — Сценарии использования, Установка & Живое демо

Зачем использовать

Ключевые функции

Copywriting skill with voice preservation
CRO skill — hypothesis → experiment → readout
SEO skill — keyword research, content gaps, internal linking
Analytics skill — event naming, funnel definition, PostHog/GA wiring
Growth-engineering skill — acquisition channel audits

Живое демо

Как выглядит на практике

готово

Установка

Выберите клиент

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "marketingskills-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ],
      "_inferred": true
    }
  }
}

Откройте Claude Desktop → Settings → Developer → Edit Config. Перезапустите после сохранения.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "marketingskills-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ],
      "_inferred": true
    }
  }
}

Cursor использует ту же схему mcpServers, что и Claude Desktop. Конфиг проекта приоритетнее глобального.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "marketingskills-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ],
      "_inferred": true
    }
  }
}

Щёлкните значок MCP Servers на боковой панели Cline, затем "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "marketingskills-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ],
      "_inferred": true
    }
  }
}

Тот же формат, что и Claude Desktop. Перезапустите Windsurf для применения.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "marketingskills-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ]
    }
  ]
}

Continue использует массив объектов серверов, а не map.

~/.config/zed/settings.json

{
  "context_servers": {
    "marketingskills-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/coreyhaines31/marketingskills",
          "~/.claude/skills/marketingskills"
        ]
      }
    }
  }
}

Добавьте в context_servers. Zed перезагружается автоматически.

claude mcp add marketingskills-skill -- git clone https://github.com/coreyhaines31/marketingskills ~/.claude/skills/marketingskills

Однострочная команда. Проверить: claude mcp list. Удалить: claude mcp remove.

Сценарии использования

Реальные сценарии: marketingskills

Run a proper CRO experiment cycle on a landing page

👤 Growth teams, founders optimizing funnels ⏱ ~60 min intermediate

Когда использовать: Your landing page converts at 2%, and you want to A/B test your way to 4%.

Предварительные требования

Skills installed — git clone https://github.com/coreyhaines31/marketingskills ~/.claude/skills/marketingskills
Current page source accessible — Either in repo or via URL

Поток

Hypothesis

Use marketingskills/cro. Analyze /landing/index.html. Propose 3 high-impact experiment hypotheses with expected lift.✓ Скопировано

→ Hypotheses reference specific page elements and behavioral data
Design A/B

For hypothesis 1, design the variant. Sample size? Runtime? Kill criteria?✓ Скопировано

→ Complete experiment spec with stats
Readout

Experiment ran 14 days, B beat A by 18% on signup. Interpret — is this real? What's next?✓ Скопировано

→ Sober readout with statistical and business reasoning

Итог: An experiment shipped with discipline, not vibes.

Подводные камни

Peeking at data mid-experiment and calling early — Pre-commit to sample size; skill enforces this in prompts

Сочетать с: filesystem

Refresh landing-page copy in your brand voice

👤 Founders between copywriter hires ⏱ ~30 min beginner

Когда использовать: Copy feels generic, you know your voice, you don't have time to write it all.

Предварительные требования

Brand voice samples — 2–3 paragraphs you know sound right

Поток

Pin voice

Use marketingskills/copy. Here are 3 voice samples: <samples>. Profile my voice.✓ Скопировано

→ Voice profile: vocabulary, rhythm, attitude
Rewrite

Rewrite /landing/index.html headline, subheadline, and CTAs in my voice. Three variations each.✓ Скопировано

→ Variants that sound like the samples
Pressure test

Which variant survives the "would I actually say this out loud" test? Defend.✓ Скопировано

→ One winner picked with reasoning

Итог: Copy that sounds like you wrote it on a good day.

Подводные камни

Voice drift when asking for length changes — Re-pin the voice samples before every round

Сочетать с: humanizer-skill

Комбинации

Сочетайте с другими MCP — эффект x10

marketingskills-skill + humanizer-skill

Rewrite then humanize to strip AI tells

Copy-rewrite, then run humanizer.✓ Скопировано

marketingskills-skill + geo-seo-claude-skill

SEO and GEO together

SEO gaps from marketingskills, GEO fixes from geo-seo-claude.✓ Скопировано

Инструменты

Что предоставляет этот MCP

Инструмент	Входные данные	Когда вызывать
cro_hypotheses	page, data?	Early-stage CRO
copy_rewrite	text, voice_samples	Copy work
seo_gaps	site, competitors	Content strategy
event_taxonomy	app_description	Analytics setup

Стоимость и лимиты

Во что обходится

Квота API: N/A
Токенов на вызов: Varies — copy is cheap, full SEO audits expensive
Деньги: Free (MIT)
Совет: Use copy_rewrite in small batches — headline-at-a-time

Безопасность

Права, секреты, радиус поражения

Минимальные скоупы: filesystem-read

Хранение учётных данных: None

Исходящий трафик: None

Устранение неполадок

Частые ошибки и исправления

Generic hypothesis output

Provide behavioral data — heatmaps, session recordings, funnel numbers — or acknowledge you're hypothesizing blind

Copy still sounds AI

Run humanizer-skill as a second pass

Event taxonomy conflicts with existing events

Provide current schema; skill will propose additions, not a full rewrite

Альтернативы

marketingskills в сравнении

Альтернатива	Когда использовать	Компромисс
Hire a fractional CMO	Stakes are high and you want human judgment	Expensive; slower
Point-tool SaaS (Optimizely, VWO)	You want full experimentation platforms	Paid; less integrated with your code

Ещё

Ресурсы

📖 Читать официальный README на GitHub

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