GEO SEO Claude MCP — Сценарии использования, Установка & Живое демо

Зачем использовать

Ключевые функции

Citability score per page (what LLMs look for to cite)
AI crawler analysis — which bots found your content and when
Schema markup suggestions
Per-engine optimization (Perplexity vs ChatGPT Search vs Gemini)
PDF reports for client-facing work

Живое демо

Как выглядит на практике

готово

Установка

Выберите клиент

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

Откройте Claude Desktop → Settings → Developer → Edit Config. Перезапустите после сохранения.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

Cursor использует ту же схему mcpServers, что и Claude Desktop. Конфиг проекта приоритетнее глобального.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

Щёлкните значок MCP Servers на боковой панели Cline, затем "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

Тот же формат, что и Claude Desktop. Перезапустите Windsurf для применения.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "geo-seo-claude-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ]
    }
  ]
}

Continue использует массив объектов серверов, а не map.

~/.config/zed/settings.json

{
  "context_servers": {
    "geo-seo-claude-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/zubair-trabzada/geo-seo-claude",
          "~/.claude/skills/geo-seo-claude"
        ]
      }
    }
  }
}

Добавьте в context_servers. Zed перезагружается автоматически.

claude mcp add geo-seo-claude-skill -- git clone https://github.com/zubair-trabzada/geo-seo-claude ~/.claude/skills/geo-seo-claude

Однострочная команда. Проверить: claude mcp list. Удалить: claude mcp remove.

Сценарии использования

Реальные сценарии: GEO SEO Claude

GEO-audit a site: how do AI engines see you?

👤 SEO consultants, content marketers ⏱ ~90 min intermediate

Когда использовать: Your SEO is fine but ChatGPT keeps citing competitors when people ask about your space.

Предварительные требования

Skill installed — git clone https://github.com/zubair-trabzada/geo-seo-claude ~/.claude/skills/geo-seo

Поток

Crawl

Use geo-seo. Audit mysite.com — top 20 pages. Check schema, entity clarity, citability score per page.✓ Скопировано

→ Per-page scorecard with concrete weaknesses
Compare competitors

Pick 3 pages where competitor X is cited instead of me. What are they doing on those pages that I'm not?✓ Скопировано

→ Side-by-side comparison with actionable deltas
Fix list

Generate a prioritized fix list — what to change on my top 10 pages, in order of expected impact.✓ Скопировано

→ Prioritized list with effort/impact estimates

Итог: A GEO action plan your content team can execute over a sprint.

Подводные камни

Confusing GEO wins for traditional SEO metrics — GEO impact shows up as citations in AI answers, not SERP rank — measure accordingly

Сочетать с: filesystem

Rewrite page schema + copy for better AI citability

👤 Marketers with ownership of specific landing pages ⏱ ~45 min intermediate

Когда использовать: You have a page ranking well on Google but invisible to ChatGPT Search.

Поток

Analyze

Use geo-seo on mysite.com/product/x. What's missing for AI citability?✓ Скопировано

→ Diagnosis with specific schema/content gaps
Revise

Rewrite the page: better schema.org markup, clearer entity attributes, Q&A blocks that match how people ask AI questions.✓ Скопировано

→ Before/after diff focused on citability
Ship + monitor

Deploy. Set up monitoring — when Perplexity/GPT Search next crawls, note the citation outcome.✓ Скопировано

→ Monitoring plan with specific bot UA patterns

Итог: A page more likely to be cited by AI engines.

Подводные камни

Over-optimizing for schema makes page bad for humans — Balance — schema as addition, not replacement

Комбинации

Сочетайте с другими MCP — эффект x10

geo-seo-claude-skill + filesystem

Save audits alongside the site source

Save the GEO audit report next to the page's content file.✓ Скопировано

geo-seo-claude-skill + firecrawl

Crawl the site first to have content to audit

Firecrawl the site; geo-seo analyzes the result.✓ Скопировано

Инструменты

Что предоставляет этот MCP

Инструмент	Входные данные	Когда вызывать
citability_score	url	Per-page diagnosis
crawler_log_analyze	log_path	Know which AI bots hit your site
schema_suggest	page_html	Schema upgrades
competitor_compare	my_url, their_url, query	Understand why they're cited and you aren't

Стоимость и лимиты

Во что обходится

Квота API: N/A (local)
Токенов на вызов: Page audits can be heavy — scope to top pages
Деньги: Free (MIT)
Совет: Start with 10 highest-traffic pages, not the whole site

Безопасность

Права, секреты, радиус поражения

Минимальные скоупы: filesystem-read

Хранение учётных данных: None

Исходящий трафик: Crawler logs and page HTML in your LLM context

Устранение неполадок

Частые ошибки и исправления

Score feels arbitrary

Ask for the factor breakdown — the score is the sum of interpretable factors

Competitor's citability looks identical, but they're cited

Brand authority matters too — the skill acknowledges this and suggests off-page work

Doesn't crawl JS-rendered pages

Combine with firecrawl or dev-browser for SPAs

Альтернативы

GEO SEO Claude в сравнении

Альтернатива	Когда использовать	Компромисс
claude-seo	You want a broader SEO skill bundle	Less GEO-specific
Traditional SEO tools (Ahrefs, Semrush)	You still need keyword research and backlinks	Weak or absent GEO features

Ещё

Ресурсы

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