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GEO SEO Claude

作者 zubair-trabzada · zubair-trabzada/geo-seo-claude

GEO-first SEO skill — optimize for AI search (Perplexity, Gemini, ChatGPT) with citability scoring and crawler analysis.

Generative Engine Optimization (GEO) is the successor to SEO for an LLM-mediated web. This skill scores your pages on how citable they are to AI search engines: schema markup, entity clarity, content structure, brand authority. Different from traditional SEO — serves AI crawlers, not just Googlebot.

なぜ使うのか

主な機能

ライブデモ

実際の動作

準備完了

インストール

クライアントを選択

~/Library/Application Support/Claude/claude_desktop_config.json  · Windows: %APPDATA%\Claude\claude_desktop_config.json
{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop → Settings → Developer → Edit Config を開く。保存後、アプリを再起動。

~/.cursor/mcp.json · .cursor/mcp.json
{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

Cursor は Claude Desktop と同じ mcpServers スキーマを使用。プロジェクト設定はグローバルより優先。

VS Code → Cline → MCP Servers → Edit
{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

Cline サイドバーの MCP Servers アイコンをクリックし、"Edit Configuration" を選択。

~/.codeium/windsurf/mcp_config.json
{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop と同じ形式。Windsurf を再起動して反映。

~/.continue/config.json
{
  "mcpServers": [
    {
      "name": "geo-seo-claude-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ]
    }
  ]
}

Continue はマップではなくサーバーオブジェクトの配列を使用。

~/.config/zed/settings.json
{
  "context_servers": {
    "geo-seo-claude-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/zubair-trabzada/geo-seo-claude",
          "~/.claude/skills/geo-seo-claude"
        ]
      }
    }
  }
}

context_servers に追加。保存時に Zed がホットリロード。

claude mcp add geo-seo-claude-skill -- git clone https://github.com/zubair-trabzada/geo-seo-claude ~/.claude/skills/geo-seo-claude

ワンライナー。claude mcp list で確認、claude mcp remove で削除。

ユースケース

実用的な使い方: GEO SEO Claude

GEO-audit a site: how do AI engines see you?

👤 SEO consultants, content marketers ⏱ ~90 min intermediate

使うタイミング: Your SEO is fine but ChatGPT keeps citing competitors when people ask about your space.

前提条件
  • Skill installed — git clone https://github.com/zubair-trabzada/geo-seo-claude ~/.claude/skills/geo-seo
フロー
  1. Crawl
    Use geo-seo. Audit mysite.com — top 20 pages. Check schema, entity clarity, citability score per page.✓ コピーしました
    → Per-page scorecard with concrete weaknesses
  2. Compare competitors
    Pick 3 pages where competitor X is cited instead of me. What are they doing on those pages that I'm not?✓ コピーしました
    → Side-by-side comparison with actionable deltas
  3. Fix list
    Generate a prioritized fix list — what to change on my top 10 pages, in order of expected impact.✓ コピーしました
    → Prioritized list with effort/impact estimates

結果: A GEO action plan your content team can execute over a sprint.

注意点
  • Confusing GEO wins for traditional SEO metrics — GEO impact shows up as citations in AI answers, not SERP rank — measure accordingly
組み合わせ: filesystem

Rewrite page schema + copy for better AI citability

👤 Marketers with ownership of specific landing pages ⏱ ~45 min intermediate

使うタイミング: You have a page ranking well on Google but invisible to ChatGPT Search.

フロー
  1. Analyze
    Use geo-seo on mysite.com/product/x. What's missing for AI citability?✓ コピーしました
    → Diagnosis with specific schema/content gaps
  2. Revise
    Rewrite the page: better schema.org markup, clearer entity attributes, Q&A blocks that match how people ask AI questions.✓ コピーしました
    → Before/after diff focused on citability
  3. Ship + monitor
    Deploy. Set up monitoring — when Perplexity/GPT Search next crawls, note the citation outcome.✓ コピーしました
    → Monitoring plan with specific bot UA patterns

結果: A page more likely to be cited by AI engines.

注意点
  • Over-optimizing for schema makes page bad for humans — Balance — schema as addition, not replacement

組み合わせ

他のMCPと組み合わせて10倍の力を

geo-seo-claude-skill + filesystem

Save audits alongside the site source

Save the GEO audit report next to the page's content file.✓ コピーしました
geo-seo-claude-skill + firecrawl

Crawl the site first to have content to audit

Firecrawl the site; geo-seo analyzes the result.✓ コピーしました

ツール

このMCPが提供する機能

ツール入力呼び出すタイミングコスト
citability_score url Per-page diagnosis 0
crawler_log_analyze log_path Know which AI bots hit your site 0
schema_suggest page_html Schema upgrades 0
competitor_compare my_url, their_url, query Understand why they're cited and you aren't 0

コストと制限

運用コスト

APIクォータ
N/A (local)
呼び出しあたりのトークン
Page audits can be heavy — scope to top pages
金額
Free (MIT)
ヒント
Start with 10 highest-traffic pages, not the whole site

セキュリティ

権限、シークレット、影響範囲

最小スコープ: filesystem-read
認証情報の保管: None
データ送信先: Crawler logs and page HTML in your LLM context

トラブルシューティング

よくあるエラーと対処法

Score feels arbitrary

Ask for the factor breakdown — the score is the sum of interpretable factors

Competitor's citability looks identical, but they're cited

Brand authority matters too — the skill acknowledges this and suggests off-page work

Doesn't crawl JS-rendered pages

Combine with firecrawl or dev-browser for SPAs

代替案

GEO SEO Claude 他との比較

代替案代わりに使う場面トレードオフ
claude-seoYou want a broader SEO skill bundleLess GEO-specific
Traditional SEO tools (Ahrefs, Semrush)You still need keyword research and backlinksWeak or absent GEO features

その他

リソース

📖 GitHub の公式 README を読む

🐙 オープンな issue を見る

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