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GEO SEO Claude

作者 zubair-trabzada · zubair-trabzada/geo-seo-claude

GEO-first SEO skill — optimize for AI search (Perplexity, Gemini, ChatGPT) with citability scoring and crawler analysis.

Generative Engine Optimization (GEO) is the successor to SEO for an LLM-mediated web. This skill scores your pages on how citable they are to AI search engines: schema markup, entity clarity, content structure, brand authority. Different from traditional SEO — serves AI crawlers, not just Googlebot.

为什么要用

核心特性

实时演示

实际使用效果

就绪

安装

选择你的客户端

~/Library/Application Support/Claude/claude_desktop_config.json  · Windows: %APPDATA%\Claude\claude_desktop_config.json
{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

打开 Claude Desktop → Settings → Developer → Edit Config。保存后重启应用。

~/.cursor/mcp.json · .cursor/mcp.json
{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

Cursor 使用与 Claude Desktop 相同的 mcpServers 格式。项目级配置优先于全局。

VS Code → Cline → MCP Servers → Edit
{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

点击 Cline 侧栏中的 MCP Servers 图标,然后选 "Edit Configuration"。

~/.codeium/windsurf/mcp_config.json
{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

格式与 Claude Desktop 相同。重启 Windsurf 生效。

~/.continue/config.json
{
  "mcpServers": [
    {
      "name": "geo-seo-claude-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ]
    }
  ]
}

Continue 使用服务器对象数组,而非映射。

~/.config/zed/settings.json
{
  "context_servers": {
    "geo-seo-claude-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/zubair-trabzada/geo-seo-claude",
          "~/.claude/skills/geo-seo-claude"
        ]
      }
    }
  }
}

加入 context_servers。Zed 保存后热重载。

claude mcp add geo-seo-claude-skill -- git clone https://github.com/zubair-trabzada/geo-seo-claude ~/.claude/skills/geo-seo-claude

一行命令搞定。用 claude mcp list 验证,claude mcp remove 卸载。

使用场景

实战用法: GEO SEO Claude

GEO-audit a site: how do AI engines see you?

👤 SEO consultants, content marketers ⏱ ~90 min intermediate

何时使用: Your SEO is fine but ChatGPT keeps citing competitors when people ask about your space.

前置条件
  • Skill installed — git clone https://github.com/zubair-trabzada/geo-seo-claude ~/.claude/skills/geo-seo
步骤
  1. Crawl
    Use geo-seo. Audit mysite.com — top 20 pages. Check schema, entity clarity, citability score per page.✓ 已复制
    → Per-page scorecard with concrete weaknesses
  2. Compare competitors
    Pick 3 pages where competitor X is cited instead of me. What are they doing on those pages that I'm not?✓ 已复制
    → Side-by-side comparison with actionable deltas
  3. Fix list
    Generate a prioritized fix list — what to change on my top 10 pages, in order of expected impact.✓ 已复制
    → Prioritized list with effort/impact estimates

结果: A GEO action plan your content team can execute over a sprint.

注意事项
  • Confusing GEO wins for traditional SEO metrics — GEO impact shows up as citations in AI answers, not SERP rank — measure accordingly
搭配使用: filesystem

Rewrite page schema + copy for better AI citability

👤 Marketers with ownership of specific landing pages ⏱ ~45 min intermediate

何时使用: You have a page ranking well on Google but invisible to ChatGPT Search.

步骤
  1. Analyze
    Use geo-seo on mysite.com/product/x. What's missing for AI citability?✓ 已复制
    → Diagnosis with specific schema/content gaps
  2. Revise
    Rewrite the page: better schema.org markup, clearer entity attributes, Q&A blocks that match how people ask AI questions.✓ 已复制
    → Before/after diff focused on citability
  3. Ship + monitor
    Deploy. Set up monitoring — when Perplexity/GPT Search next crawls, note the citation outcome.✓ 已复制
    → Monitoring plan with specific bot UA patterns

结果: A page more likely to be cited by AI engines.

注意事项
  • Over-optimizing for schema makes page bad for humans — Balance — schema as addition, not replacement

组合

与其他 MCP 搭配,撬动十倍杠杆

geo-seo-claude-skill + filesystem

Save audits alongside the site source

Save the GEO audit report next to the page's content file.✓ 已复制
geo-seo-claude-skill + firecrawl

Crawl the site first to have content to audit

Firecrawl the site; geo-seo analyzes the result.✓ 已复制

工具

此 MCP 暴露的能力

工具输入参数何时调用成本
citability_score url Per-page diagnosis 0
crawler_log_analyze log_path Know which AI bots hit your site 0
schema_suggest page_html Schema upgrades 0
competitor_compare my_url, their_url, query Understand why they're cited and you aren't 0

成本与限制

运行它的成本

API 配额
N/A (local)
每次调用 Token 数
Page audits can be heavy — scope to top pages
费用
Free (MIT)
提示
Start with 10 highest-traffic pages, not the whole site

安全

权限、密钥、影响范围

最小权限: filesystem-read
凭据存储: None
数据出站: Crawler logs and page HTML in your LLM context

故障排查

常见错误与修复

Score feels arbitrary

Ask for the factor breakdown — the score is the sum of interpretable factors

Competitor's citability looks identical, but they're cited

Brand authority matters too — the skill acknowledges this and suggests off-page work

Doesn't crawl JS-rendered pages

Combine with firecrawl or dev-browser for SPAs

替代方案

GEO SEO Claude 对比其他方案

替代方案何时用它替代权衡
claude-seoYou want a broader SEO skill bundleLess GEO-specific
Traditional SEO tools (Ahrefs, Semrush)You still need keyword research and backlinksWeak or absent GEO features

更多

资源

📖 阅读 GitHub 上的官方 README

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