GEO SEO Claude MCP — 사용 사례, 설치 & 라이브 데모

왜 쓰나요

핵심 기능

Citability score per page (what LLMs look for to cite)
AI crawler analysis — which bots found your content and when
Schema markup suggestions
Per-engine optimization (Perplexity vs ChatGPT Search vs Gemini)
PDF reports for client-facing work

라이브 데모

실제 사용 모습

준비됨

설치

클라이언트 선택

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop → Settings → Developer → Edit Config 열기. 저장 후 앱 재시작.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

Cursor는 Claude Desktop과 동일한 mcpServers 스키마 사용. 프로젝트 설정이 전역보다 우선.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

Cline 사이드바의 MCP Servers 아이콘 클릭 후 "Edit Configuration" 선택.

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "geo-seo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop과 같은 형식. Windsurf 재시작 후 적용.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "geo-seo-claude-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/zubair-trabzada/geo-seo-claude",
        "~/.claude/skills/geo-seo-claude"
      ]
    }
  ]
}

Continue는 맵이 아닌 서버 오브젝트 배열 사용.

~/.config/zed/settings.json

{
  "context_servers": {
    "geo-seo-claude-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/zubair-trabzada/geo-seo-claude",
          "~/.claude/skills/geo-seo-claude"
        ]
      }
    }
  }
}

context_servers에 추가. 저장 시 Zed가 핫 리로드.

claude mcp add geo-seo-claude-skill -- git clone https://github.com/zubair-trabzada/geo-seo-claude ~/.claude/skills/geo-seo-claude

한 줄 명령. claude mcp list로 확인, claude mcp remove로 제거.

사용 사례

실전 활용법: GEO SEO Claude

GEO-audit a site: how do AI engines see you?

👤 SEO consultants, content marketers ⏱ ~90 min intermediate

언제 쓸까: Your SEO is fine but ChatGPT keeps citing competitors when people ask about your space.

사전 조건

Skill installed — git clone https://github.com/zubair-trabzada/geo-seo-claude ~/.claude/skills/geo-seo

흐름

Crawl

Use geo-seo. Audit mysite.com — top 20 pages. Check schema, entity clarity, citability score per page.✓ 복사됨

→ Per-page scorecard with concrete weaknesses
Compare competitors

Pick 3 pages where competitor X is cited instead of me. What are they doing on those pages that I'm not?✓ 복사됨

→ Side-by-side comparison with actionable deltas
Fix list

Generate a prioritized fix list — what to change on my top 10 pages, in order of expected impact.✓ 복사됨

→ Prioritized list with effort/impact estimates

결과: A GEO action plan your content team can execute over a sprint.

함정

Confusing GEO wins for traditional SEO metrics — GEO impact shows up as citations in AI answers, not SERP rank — measure accordingly

함께 쓰기: filesystem

Rewrite page schema + copy for better AI citability

👤 Marketers with ownership of specific landing pages ⏱ ~45 min intermediate

언제 쓸까: You have a page ranking well on Google but invisible to ChatGPT Search.

흐름

Analyze

Use geo-seo on mysite.com/product/x. What's missing for AI citability?✓ 복사됨

→ Diagnosis with specific schema/content gaps
Revise

Rewrite the page: better schema.org markup, clearer entity attributes, Q&A blocks that match how people ask AI questions.✓ 복사됨

→ Before/after diff focused on citability
Ship + monitor

Deploy. Set up monitoring — when Perplexity/GPT Search next crawls, note the citation outcome.✓ 복사됨

→ Monitoring plan with specific bot UA patterns

결과: A page more likely to be cited by AI engines.

함정

Over-optimizing for schema makes page bad for humans — Balance — schema as addition, not replacement

조합

다른 MCP와 조합해 10배 효율

geo-seo-claude-skill + filesystem

Save audits alongside the site source

Save the GEO audit report next to the page's content file.✓ 복사됨

geo-seo-claude-skill + firecrawl

Crawl the site first to have content to audit

Firecrawl the site; geo-seo analyzes the result.✓ 복사됨

도구

이 MCP가 노출하는 것

도구	입력	언제 호출
citability_score	url	Per-page diagnosis
crawler_log_analyze	log_path	Know which AI bots hit your site
schema_suggest	page_html	Schema upgrades
competitor_compare	my_url, their_url, query	Understand why they're cited and you aren't

비용 및 제한

운영 비용

API 쿼터: N/A (local)
호출당 토큰: Page audits can be heavy — scope to top pages
금액: Free (MIT)
팁: Start with 10 highest-traffic pages, not the whole site

보안

권한, 시크릿, 파급범위

최소 스코프: filesystem-read

자격 증명 저장: None

데이터 외부 송신: Crawler logs and page HTML in your LLM context

문제 해결

자주 발생하는 오류와 해결

Score feels arbitrary

Ask for the factor breakdown — the score is the sum of interpretable factors

Competitor's citability looks identical, but they're cited

Brand authority matters too — the skill acknowledges this and suggests off-page work

Doesn't crawl JS-rendered pages

Combine with firecrawl or dev-browser for SPAs

대안

GEO SEO Claude 다른 것과 비교

대안	언제 쓰나	단점/장점
claude-seo	You want a broader SEO skill bundle	Less GEO-specific
Traditional SEO tools (Ahrefs, Semrush)	You still need keyword research and backlinks	Weak or absent GEO features

GEO SEO Claude