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marketingskills

بواسطة coreyhaines31 · coreyhaines31/marketingskills

Growth, CRO, copywriting, SEO, analytics skills bundle for Claude — an in-house marketing team as a plugin.

marketingskills is a bundle of Claude Code skills covering the full marketing surface: conversion rate optimization, growth experiments, copywriting voice, SEO analysis, analytics event taxonomy. Instead of hiring a fractional CMO, you get opinionated skills that operate on your site/app.

▶ شاهد العرض 📦 التثبيت 💡 حالات الاستخدام

لماذا تستخدمه

الميزات الأساسية

عرض مباشر

كيف يبدو في الممارسة

جاهز

التثبيت

اختر العميل

~/Library/Application Support/Claude/claude_desktop_config.json  · Windows: %APPDATA%\Claude\claude_desktop_config.json
{
  "mcpServers": {
    "marketingskills-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ],
      "_inferred": true
    }
  }
}

افتح Claude Desktop → Settings → Developer → Edit Config. أعد التشغيل بعد الحفظ.

~/.cursor/mcp.json · .cursor/mcp.json
{
  "mcpServers": {
    "marketingskills-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ],
      "_inferred": true
    }
  }
}

يستخدم Cursor نفس مخطط mcpServers مثل Claude Desktop. إعدادات المشروع أولى من الإعدادات العامة.

VS Code → Cline → MCP Servers → Edit
{
  "mcpServers": {
    "marketingskills-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ],
      "_inferred": true
    }
  }
}

انقر على أيقونة MCP Servers في شريط Cline الجانبي، ثم "Edit Configuration".

~/.codeium/windsurf/mcp_config.json
{
  "mcpServers": {
    "marketingskills-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ],
      "_inferred": true
    }
  }
}

نفس الصيغة مثل Claude Desktop. أعد تشغيل Windsurf لتطبيق التغييرات.

~/.continue/config.json
{
  "mcpServers": [
    {
      "name": "marketingskills-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketingskills"
      ]
    }
  ]
}

يستخدم Continue مصفوفة من كائنات الخادم بدلاً من خريطة.

~/.config/zed/settings.json
{
  "context_servers": {
    "marketingskills-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/coreyhaines31/marketingskills",
          "~/.claude/skills/marketingskills"
        ]
      }
    }
  }
}

أضف إلى context_servers. يعيد Zed التحميل تلقائيًا عند الحفظ.

claude mcp add marketingskills-skill -- git clone https://github.com/coreyhaines31/marketingskills ~/.claude/skills/marketingskills

أمر من سطر واحد. تحقق باستخدام claude mcp list. احذف باستخدام claude mcp remove.

حالات الاستخدام

استخدامات عملية: marketingskills

Run a proper CRO experiment cycle on a landing page

👤 Growth teams, founders optimizing funnels ⏱ ~60 min intermediate

متى تستخدمه: Your landing page converts at 2%, and you want to A/B test your way to 4%.

المتطلبات الأساسية
  • Skills installed — git clone https://github.com/coreyhaines31/marketingskills ~/.claude/skills/marketingskills
  • Current page source accessible — Either in repo or via URL
الخطوات
  1. Hypothesis
    Use marketingskills/cro. Analyze /landing/index.html. Propose 3 high-impact experiment hypotheses with expected lift.✓ تم النسخ
    → Hypotheses reference specific page elements and behavioral data
  2. Design A/B
    For hypothesis 1, design the variant. Sample size? Runtime? Kill criteria?✓ تم النسخ
    → Complete experiment spec with stats
  3. Readout
    Experiment ran 14 days, B beat A by 18% on signup. Interpret — is this real? What's next?✓ تم النسخ
    → Sober readout with statistical and business reasoning

النتيجة: An experiment shipped with discipline, not vibes.

المزالق
  • Peeking at data mid-experiment and calling early — Pre-commit to sample size; skill enforces this in prompts
اجمعها مع: filesystem

Refresh landing-page copy in your brand voice

👤 Founders between copywriter hires ⏱ ~30 min beginner

متى تستخدمه: Copy feels generic, you know your voice, you don't have time to write it all.

المتطلبات الأساسية
  • Brand voice samples — 2–3 paragraphs you know sound right
الخطوات
  1. Pin voice
    Use marketingskills/copy. Here are 3 voice samples: <samples>. Profile my voice.✓ تم النسخ
    → Voice profile: vocabulary, rhythm, attitude
  2. Rewrite
    Rewrite /landing/index.html headline, subheadline, and CTAs in my voice. Three variations each.✓ تم النسخ
    → Variants that sound like the samples
  3. Pressure test
    Which variant survives the "would I actually say this out loud" test? Defend.✓ تم النسخ
    → One winner picked with reasoning

النتيجة: Copy that sounds like you wrote it on a good day.

المزالق
  • Voice drift when asking for length changes — Re-pin the voice samples before every round
اجمعها مع: humanizer-skill

التركيبات

اجمعها مع خوادم MCP أخرى لتحقيق نتائج x10

marketingskills-skill + humanizer-skill

Rewrite then humanize to strip AI tells

Copy-rewrite, then run humanizer.✓ تم النسخ
marketingskills-skill + geo-seo-claude-skill

SEO and GEO together

SEO gaps from marketingskills, GEO fixes from geo-seo-claude.✓ تم النسخ

الأدوات

ما يوفره هذا الـ MCP

الأداةالمدخلاتمتى تستدعيهاالتكلفة
cro_hypotheses page, data? Early-stage CRO 0
copy_rewrite text, voice_samples Copy work 0
seo_gaps site, competitors Content strategy 0
event_taxonomy app_description Analytics setup 0

التكلفة والحدود

تكلفة التشغيل

حصة API
N/A
الرموز لكل استدعاء
Varies — copy is cheap, full SEO audits expensive
التكلفة المالية
Free (MIT)
نصيحة
Use copy_rewrite in small batches — headline-at-a-time

الأمان

الصلاحيات والأسرار ونطاق الأثر

الحد الأدنى من الصلاحيات: filesystem-read
تخزين بيانات الاعتماد: None
نقل البيانات الخارجي: None

استكشاف الأخطاء

الأخطاء الشائعة وحلولها

Generic hypothesis output

Provide behavioral data — heatmaps, session recordings, funnel numbers — or acknowledge you're hypothesizing blind

Copy still sounds AI

Run humanizer-skill as a second pass

Event taxonomy conflicts with existing events

Provide current schema; skill will propose additions, not a full rewrite

البدائل

marketingskills مقابل البدائل

البديلمتى تستخدمهاالمقايضة
Hire a fractional CMOStakes are high and you want human judgmentExpensive; slower
Point-tool SaaS (Optimizely, VWO)You want full experimentation platformsPaid; less integrated with your code

المزيد

الموارد

📖 اقرأ ملف README الرسمي على GitHub

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