event-tracking-skill — Установка & Живое демо

Зачем использовать

Ключевые функции

Automated site analysis to infer tracking needs
GA4-conformant event schema generation
GTM container sync via Tag Manager API
Preview verification before publish
One-click publish of the tag container version
Cross-agent compatible

Живое демо

Как выглядит на практике

event-tracking-skill.replay ▶ готово

0/0

Установка

Репозиторий автора · Официальная документация Claude Skills

Сценарии использования

Реальные сценарии: event-tracking-skill

How to set up GA4 + GTM from zero on a new site

👤 Marketers and full-stack devs instrumenting a new site ⏱ ~60 min intermediate

Когда использовать: You have a site live, no tracking yet, and a deadline.

Поток

Scan the site

Scan https://example.com and propose a GA4 event schema (page_view, view_item, add_to_cart, etc.).✓ Скопировано

→ Event list with parameters and sample payloads
Sync to GTM

Sync this schema into GTM container GTM-ABCDEF as tags + triggers + variables.✓ Скопировано

→ Workspace changes reported
Preview and verify

Open Preview on staging.example.com and verify each event fires.✓ Скопировано

→ Per-event fire/miss report
Publish

Publish version with notes 'initial GA4 setup'.✓ Скопировано

→ Live version ID returned

Итог: A GA4-tracked site with events flowing within an hour.

Подводные камни

Events fire but don't appear in GA4 for 24h — Use DebugView in GA4 for real-time verification while testing
GTM workspace conflicts with manual edits — Create a dedicated workspace for the skill's changes to avoid stepping on someone else

Сочетать с: seo-audit-skill

Layer GA4 ecommerce events onto an existing site

👤 Ecommerce operators already on GA4 but missing purchase/view_item tracking ⏱ ~45 min intermediate

Когда использовать: You have basic tracking but ecommerce funnels are empty.

Поток

Infer product events

Scan /shop and /checkout and propose the full GA4 ecommerce event list.✓ Скопировано

→ view_item_list, view_item, add_to_cart, begin_checkout, purchase with items[] param
Configure dataLayer push patterns

Generate JS snippets to push each event from our React components.✓ Скопировано

→ Per-event dataLayer.push snippet
Wire in GTM

Create the matching GA4 tags and triggers in GTM.✓ Скопировано

→ Tags linked to dataLayer events

Итог: Full ecommerce funnel visible in GA4.

Сочетать с: ecommerce-skill

Audit an existing GTM container for coverage gaps

👤 Analysts inheriting a messy GTM ⏱ ~30 min advanced

Когда использовать: You're on a new team; GTM was set up years ago; nobody knows what's live.

Поток

Dump container state

Read GTM container GTM-XXXX and list every active tag, trigger, and variable.✓ Скопировано

→ Normalized inventory
Compare to site

Now scan the site and show which events fire in GTM Preview but aren't meaningful anymore, and which should exist but don't.✓ Скопировано

→ Gap + cruft list

Итог: A cleanup PR list for your GTM workspace.

Комбинации

Сочетайте с другими MCP — эффект x10

event-tracking-skill + seo-audit-skill

SEO audit finds structural issues, event-tracking wires up measurement

Run seo-audit, fix structural gaps, then event-tracking-skill for GA4 setup.✓ Скопировано

event-tracking-skill + ecommerce-skill

Ecommerce skill sets up funnels, event-tracking instruments them

Use ecommerce-skill to redesign checkout, then event-tracking to wire purchase events.✓ Скопировано

Инструменты

Что предоставляет этот MCP

Инструмент	Входные данные	Когда вызывать	Стоимость
scan_site	url	Before any GTM changes	Claude tokens
sync_gtm	container_id, schema	After schema is reviewed	1+ Tag Manager API calls
preview_verify	container_id, target_url	Before publish	0
publish_version	container_id, notes	After preview passes	1 API call
audit_container	container_id	Inheriting an existing GTM	1+ API calls

Стоимость и лимиты

Во что обходится

Квота API: GTM Tag Manager API: 250 req / 100s per user; generous for manual setup
Токенов на вызов: 10-30k tokens per full setup
Деньги: Free (GA4 + GTM are free)
Совет: Scope scans to 5-10 key pages to avoid long crawls.

Безопасность

Права, секреты, радиус поражения

Хранение учётных данных: Service account JSON in env var or file path. GTM write scope: tagmanager.edit.containers, tagmanager.publish.

Исходящий трафик: Site scan reads your URLs; schema is pushed to Google Tag Manager.

Никогда не давайте: tagmanager.delete.containers

Service account has container edit rights. Scope to a single container, not the whole GCP org.
Publish step is live on the site. Always verify in Preview first.

Устранение неполадок

Частые ошибки и исправления

401 Unauthorized on Tag Manager API

Service account not added as a user on the GTM container. Add in GTM Admin → User Management.

Проверить: curl -H "Authorization: Bearer $TOKEN" https://tagmanager.googleapis.com/tagmanager/v2/accounts

Preview shows events firing but GA4 DebugView is empty

GA4 config tag missing or sending to wrong measurement ID. Double-check G-XXXXXX in the config tag.

Published version rolls back changes

Another workspace was published after yours. Reconcile both workspaces, merge, republish.

Альтернативы

event-tracking-skill в сравнении

Альтернатива	Когда использовать	Компромисс
Manual GTM setup	You need custom logic the LLM can't safely generate	Slower, more error-prone

Ещё

Ресурсы

📖 Читать официальный README на GitHub

🐙 Открытые задачи

🔍 Все 400+ MCP-серверов и Skills