event-tracking-skill — Installieren & Live-Demo

Warum nutzen

Hauptfunktionen

Automated site analysis to infer tracking needs
GA4-conformant event schema generation
GTM container sync via Tag Manager API
Preview verification before publish
One-click publish of the tag container version
Cross-agent compatible

Live-Demo

In der Praxis

event-tracking-skill.replay ▶ bereit

0/0

Installation

Repository des Autors · Offizielle Dokumentation zu Claude Skills

Anwendungsfälle

Praxisnahe Nutzung: event-tracking-skill

How to set up GA4 + GTM from zero on a new site

👤 Marketers and full-stack devs instrumenting a new site ⏱ ~60 min intermediate

Wann einsetzen: You have a site live, no tracking yet, and a deadline.

Ablauf

Scan the site

Scan https://example.com and propose a GA4 event schema (page_view, view_item, add_to_cart, etc.).✓ Kopiert

→ Event list with parameters and sample payloads
Sync to GTM

Sync this schema into GTM container GTM-ABCDEF as tags + triggers + variables.✓ Kopiert

→ Workspace changes reported
Preview and verify

Open Preview on staging.example.com and verify each event fires.✓ Kopiert

→ Per-event fire/miss report
Publish

Publish version with notes 'initial GA4 setup'.✓ Kopiert

→ Live version ID returned

Ergebnis: A GA4-tracked site with events flowing within an hour.

Fallstricke

Events fire but don't appear in GA4 for 24h — Use DebugView in GA4 for real-time verification while testing
GTM workspace conflicts with manual edits — Create a dedicated workspace for the skill's changes to avoid stepping on someone else

Kombinieren mit: seo-audit-skill

Layer GA4 ecommerce events onto an existing site

👤 Ecommerce operators already on GA4 but missing purchase/view_item tracking ⏱ ~45 min intermediate

Wann einsetzen: You have basic tracking but ecommerce funnels are empty.

Ablauf

Infer product events

Scan /shop and /checkout and propose the full GA4 ecommerce event list.✓ Kopiert

→ view_item_list, view_item, add_to_cart, begin_checkout, purchase with items[] param
Configure dataLayer push patterns

Generate JS snippets to push each event from our React components.✓ Kopiert

→ Per-event dataLayer.push snippet
Wire in GTM

Create the matching GA4 tags and triggers in GTM.✓ Kopiert

→ Tags linked to dataLayer events

Ergebnis: Full ecommerce funnel visible in GA4.

Kombinieren mit: ecommerce-skill

Audit an existing GTM container for coverage gaps

👤 Analysts inheriting a messy GTM ⏱ ~30 min advanced

Wann einsetzen: You're on a new team; GTM was set up years ago; nobody knows what's live.

Ablauf

Dump container state

Read GTM container GTM-XXXX and list every active tag, trigger, and variable.✓ Kopiert

→ Normalized inventory
Compare to site

Now scan the site and show which events fire in GTM Preview but aren't meaningful anymore, and which should exist but don't.✓ Kopiert

→ Gap + cruft list

Ergebnis: A cleanup PR list for your GTM workspace.

Kombinationen

Mit anderen MCPs für 10-fache Wirkung

event-tracking-skill + seo-audit-skill

SEO audit finds structural issues, event-tracking wires up measurement

Run seo-audit, fix structural gaps, then event-tracking-skill for GA4 setup.✓ Kopiert

event-tracking-skill + ecommerce-skill

Ecommerce skill sets up funnels, event-tracking instruments them

Use ecommerce-skill to redesign checkout, then event-tracking to wire purchase events.✓ Kopiert

Werkzeuge

Was dieses MCP bereitstellt

Werkzeug	Eingaben	Wann aufrufen	Kosten
scan_site	url	Before any GTM changes	Claude tokens
sync_gtm	container_id, schema	After schema is reviewed	1+ Tag Manager API calls
preview_verify	container_id, target_url	Before publish	0
publish_version	container_id, notes	After preview passes	1 API call
audit_container	container_id	Inheriting an existing GTM	1+ API calls

Kosten & Limits

Was der Betrieb kostet

API-Kontingent: GTM Tag Manager API: 250 req / 100s per user; generous for manual setup
Tokens pro Aufruf: 10-30k tokens per full setup
Kosten in €: Free (GA4 + GTM are free)
Tipp: Scope scans to 5-10 key pages to avoid long crawls.

Sicherheit

Rechte, Secrets, Reichweite

Credential-Speicherung: Service account JSON in env var or file path. GTM write scope: tagmanager.edit.containers, tagmanager.publish.

Datenabfluss: Site scan reads your URLs; schema is pushed to Google Tag Manager.

Niemals gewähren: tagmanager.delete.containers

Service account has container edit rights. Scope to a single container, not the whole GCP org.
Publish step is live on the site. Always verify in Preview first.

Fehlerbehebung

Häufige Fehler und Lösungen

401 Unauthorized on Tag Manager API

Service account not added as a user on the GTM container. Add in GTM Admin → User Management.

Prüfen: curl -H "Authorization: Bearer $TOKEN" https://tagmanager.googleapis.com/tagmanager/v2/accounts

Preview shows events firing but GA4 DebugView is empty

GA4 config tag missing or sending to wrong measurement ID. Double-check G-XXXXXX in the config tag.

Published version rolls back changes

Another workspace was published after yours. Reconcile both workspaces, merge, republish.

Alternativen

event-tracking-skill vs. andere

Alternative	Wann stattdessen	Kompromiss
Manual GTM setup	You need custom logic the LLM can't safely generate	Slower, more error-prone

Mehr

Ressourcen

📖 Offizielle README auf GitHub lesen

🐙 Offene Issues ansehen

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