event-tracking-skill — Installer & Démo en direct

Pourquoi l'utiliser

Fonctionnalités clés

Automated site analysis to infer tracking needs
GA4-conformant event schema generation
GTM container sync via Tag Manager API
Preview verification before publish
One-click publish of the tag container version
Cross-agent compatible

Démo en direct

Aperçu en pratique

event-tracking-skill.replay ▶ prêt

0/0

Installation

Dépôt de l’auteur · Documentation officielle des Skills Claude

Cas d'usage

Usages concrets : event-tracking-skill

How to set up GA4 + GTM from zero on a new site

👤 Marketers and full-stack devs instrumenting a new site ⏱ ~60 min intermediate

Quand l'utiliser : You have a site live, no tracking yet, and a deadline.

Déroulement

Scan the site

Scan https://example.com and propose a GA4 event schema (page_view, view_item, add_to_cart, etc.).✓ Copié

→ Event list with parameters and sample payloads
Sync to GTM

Sync this schema into GTM container GTM-ABCDEF as tags + triggers + variables.✓ Copié

→ Workspace changes reported
Preview and verify

Open Preview on staging.example.com and verify each event fires.✓ Copié

→ Per-event fire/miss report
Publish

Publish version with notes 'initial GA4 setup'.✓ Copié

→ Live version ID returned

Résultat : A GA4-tracked site with events flowing within an hour.

Pièges

Events fire but don't appear in GA4 for 24h — Use DebugView in GA4 for real-time verification while testing
GTM workspace conflicts with manual edits — Create a dedicated workspace for the skill's changes to avoid stepping on someone else

Combiner avec : seo-audit-skill

Layer GA4 ecommerce events onto an existing site

👤 Ecommerce operators already on GA4 but missing purchase/view_item tracking ⏱ ~45 min intermediate

Quand l'utiliser : You have basic tracking but ecommerce funnels are empty.

Déroulement

Infer product events

Scan /shop and /checkout and propose the full GA4 ecommerce event list.✓ Copié

→ view_item_list, view_item, add_to_cart, begin_checkout, purchase with items[] param
Configure dataLayer push patterns

Generate JS snippets to push each event from our React components.✓ Copié

→ Per-event dataLayer.push snippet
Wire in GTM

Create the matching GA4 tags and triggers in GTM.✓ Copié

→ Tags linked to dataLayer events

Résultat : Full ecommerce funnel visible in GA4.

Combiner avec : ecommerce-skill

Audit an existing GTM container for coverage gaps

👤 Analysts inheriting a messy GTM ⏱ ~30 min advanced

Quand l'utiliser : You're on a new team; GTM was set up years ago; nobody knows what's live.

Déroulement

Dump container state

Read GTM container GTM-XXXX and list every active tag, trigger, and variable.✓ Copié

→ Normalized inventory
Compare to site

Now scan the site and show which events fire in GTM Preview but aren't meaningful anymore, and which should exist but don't.✓ Copié

→ Gap + cruft list

Résultat : A cleanup PR list for your GTM workspace.

Combinaisons

Associez-le à d'autres MCPs pour un effet X10

event-tracking-skill + seo-audit-skill

SEO audit finds structural issues, event-tracking wires up measurement

Run seo-audit, fix structural gaps, then event-tracking-skill for GA4 setup.✓ Copié

event-tracking-skill + ecommerce-skill

Ecommerce skill sets up funnels, event-tracking instruments them

Use ecommerce-skill to redesign checkout, then event-tracking to wire purchase events.✓ Copié

Outils

Ce que ce MCP expose

Outil	Entrées	Quand appeler	Coût
scan_site	url	Before any GTM changes	Claude tokens
sync_gtm	container_id, schema	After schema is reviewed	1+ Tag Manager API calls
preview_verify	container_id, target_url	Before publish	0
publish_version	container_id, notes	After preview passes	1 API call
audit_container	container_id	Inheriting an existing GTM	1+ API calls

Coût et limites

Coût d'exécution

Quota d'API: GTM Tag Manager API: 250 req / 100s per user; generous for manual setup
Tokens par appel: 10-30k tokens per full setup
Monétaire: Free (GA4 + GTM are free)
Astuce: Scope scans to 5-10 key pages to avoid long crawls.

Sécurité

Permissions, secrets, portée

Stockage des identifiants : Service account JSON in env var or file path. GTM write scope: tagmanager.edit.containers, tagmanager.publish.

Sortie de données : Site scan reads your URLs; schema is pushed to Google Tag Manager.

Ne jamais accorder : tagmanager.delete.containers

Service account has container edit rights. Scope to a single container, not the whole GCP org.
Publish step is live on the site. Always verify in Preview first.

Dépannage

Erreurs courantes et correctifs

401 Unauthorized on Tag Manager API

Service account not added as a user on the GTM container. Add in GTM Admin → User Management.

Vérifier : curl -H "Authorization: Bearer $TOKEN" https://tagmanager.googleapis.com/tagmanager/v2/accounts

Preview shows events firing but GA4 DebugView is empty

GA4 config tag missing or sending to wrong measurement ID. Double-check G-XXXXXX in the config tag.

Published version rolls back changes

Another workspace was published after yours. Reconcile both workspaces, merge, republish.

Alternatives

event-tracking-skill vs autres

Alternative	Quand l'utiliser	Compromis
Manual GTM setup	You need custom logic the LLM can't safely generate	Slower, more error-prone

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Ressources

📖 Lire le README officiel sur GitHub

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