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creative-director-skill

por smixs · smixs/creative-director-skill

Claude as creative director: 20+ ideation methodologies, Cannes-calibrated scoring, recursive refinement from brief to deck.

creative-director-skill runs the classic agency creative process through the agent: Insight → Ideation → Evaluation → Presentation. It uses methodologies like SIT, TRIZ, Bisociation, and SCAMPER to generate concepts, scores them against Cannes-style criteria, and refines the best ones into presentable ideas. Useful for copywriters, strategists, and solo creators who don't have a creative team on speed dial.

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Por que usar

Principais recursos

Demo ao vivo

Como fica na prática

creative-director-skill.replay ▶ pronto
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Instalação

Repositório do autor · Documentação oficial de Skills do Claude

Casos de uso

Usos do mundo real: creative-director-skill

How to go from a client brief to 3 strong concepts

👤 Creatives, strategists, marketers ⏱ ~60 min intermediate

Quando usar: You have a brief and need more than 'the first idea I thought of'.

Fluxo
  1. Extract the insight
    From this brief, distill the human insight. One sentence.✓ Copiado
    → Sharp insight statement
  2. Diverge with methodologies
    Generate 15 concepts using SIT, Bisociation, and SCAMPER.✓ Copiado
    → Varied, structured concepts with method tags
  3. Score and pick 3
    Score each concept on the Cannes-style rubric. Pick the top 3.✓ Copiado
    → Scored list + reasoning for the three
  4. Refine
    For the top 3, produce a one-page treatment each.✓ Copiado
    → Treatments presentable to the client

Resultado: Three distinct, defensible concepts instead of one safe one.

Armadilhas
  • Diverge step produces 15 variations of the same idea — Force multiple methodologies; reject close neighbors
  • Scoring rewards familiar over fresh — Weight novelty explicitly in the rubric prompt

Pressure-test a favorite idea before pitching

👤 Anyone attached to one concept ⏱ ~30 min intermediate

Quando usar: You love an idea but don't know if you love it because it's good.

Fluxo
  1. State the idea
    Here's the idea. Play harsh senior CD: what's wrong with it?✓ Copiado
    → Pointed critique, not soft feedback
  2. Compare against alternatives
    Generate 5 alternative routes via different methodologies. Score all 6 against the brief.✓ Copiado
    → 6-way comparison

Resultado: Either confirmed commitment or clean pivot — both are wins.

Armadilhas
  • Claude softens criticism — Explicitly ask for CD-level directness; re-ask if it hedges

Combinações

Combine com outros MCPs para 10× de alavancagem

creative-director-skill + mck-ppt-design-skill

Turn the selected treatments into a client-ready deck

Turn the three treatments into a 10-slide pitch deck using the Mck layouts.✓ Copiado
creative-director-skill + social-media-caption-generator-claude-skill

Extend the winning concept into platform-specific posts

Take the winning concept and generate IG / TikTok / LinkedIn adaptations.✓ Copiado

Ferramentas

O que este MCP expõe

FerramentaEntradasQuando chamarCusto
insight-extraction brief Step 1 0
ideation-methodologies insight + methodology selection Step 2 0
cannes-scoring concept set Step 3 0
concept-treatment chosen concepts Step 4 0

Custo e limites

O que custa rodar

Cota de API
none beyond LLM
Tokens por chamada
~10–30k for full arc
Monetário
free
Dica
Run diverge once with many methodologies, not many times with one — divergence is where tokens pay off

Segurança

Permissões, segredos, alcance

Armazenamento de credenciais: none
Saída de dados: none

Solução de problemas

Erros comuns e correções

Concepts feel same-y

Force different methodologies explicitly; limit overlap

Scoring feels arbitrary

Ask Claude to show scoring rationale per dimension

Alternativas

creative-director-skill vs. outros

AlternativaQuando usarTroca
claude-ads-skillYou want ad-unit-specific output, not full CD processNarrower scope
marketing-skill-pack-skillYou need broader marketing, not just creativeMore planner, less creative

Mais

Recursos

📖 Leia o README oficial no GitHub

🐙 Ver issues abertas

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