creative-director-skill — Installer & Démo en direct

Pourquoi l'utiliser

Fonctionnalités clés

20+ ideation methodologies encoded as structured prompts
Cannes-calibrated evaluation rubric
Recursive refinement: generate → score → revise
Handles the full arc from brief to deck
Works across Claude, GPT, Gemini

Démo en direct

Aperçu en pratique

creative-director-skill.replay ▶ prêt

0/0

Installation

Dépôt de l’auteur · Documentation officielle des Skills Claude

Cas d'usage

Usages concrets : creative-director-skill

How to go from a client brief to 3 strong concepts

👤 Creatives, strategists, marketers ⏱ ~60 min intermediate

Quand l'utiliser : You have a brief and need more than 'the first idea I thought of'.

Déroulement

Extract the insight

From this brief, distill the human insight. One sentence.✓ Copié

→ Sharp insight statement
Diverge with methodologies

Generate 15 concepts using SIT, Bisociation, and SCAMPER.✓ Copié

→ Varied, structured concepts with method tags
Score and pick 3

Score each concept on the Cannes-style rubric. Pick the top 3.✓ Copié

→ Scored list + reasoning for the three
Refine

For the top 3, produce a one-page treatment each.✓ Copié

→ Treatments presentable to the client

Résultat : Three distinct, defensible concepts instead of one safe one.

Pièges

Diverge step produces 15 variations of the same idea — Force multiple methodologies; reject close neighbors
Scoring rewards familiar over fresh — Weight novelty explicitly in the rubric prompt

Pressure-test a favorite idea before pitching

👤 Anyone attached to one concept ⏱ ~30 min intermediate

Quand l'utiliser : You love an idea but don't know if you love it because it's good.

Déroulement

State the idea

Here's the idea. Play harsh senior CD: what's wrong with it?✓ Copié

→ Pointed critique, not soft feedback
Compare against alternatives

Generate 5 alternative routes via different methodologies. Score all 6 against the brief.✓ Copié

→ 6-way comparison

Résultat : Either confirmed commitment or clean pivot — both are wins.

Pièges

Claude softens criticism — Explicitly ask for CD-level directness; re-ask if it hedges

Combinaisons

Associez-le à d'autres MCPs pour un effet X10

creative-director-skill + mck-ppt-design-skill

Turn the selected treatments into a client-ready deck

Turn the three treatments into a 10-slide pitch deck using the Mck layouts.✓ Copié

creative-director-skill + social-media-caption-generator-claude-skill

Extend the winning concept into platform-specific posts

Take the winning concept and generate IG / TikTok / LinkedIn adaptations.✓ Copié

Outils

Ce que ce MCP expose

Outil	Entrées	Quand appeler
insight-extraction	brief	Step 1
ideation-methodologies	insight + methodology selection	Step 2
cannes-scoring	concept set	Step 3
concept-treatment	chosen concepts	Step 4

Coût et limites

Coût d'exécution

Quota d'API: none beyond LLM
Tokens par appel: ~10–30k for full arc
Monétaire: free
Astuce: Run diverge once with many methodologies, not many times with one — divergence is where tokens pay off

Sécurité

Permissions, secrets, portée

Stockage des identifiants : none

Sortie de données : none

Ideas generated in-session are yours; confirm IP handling with your employer / client

Dépannage

Erreurs courantes et correctifs

Concepts feel same-y

Force different methodologies explicitly; limit overlap

Scoring feels arbitrary

Ask Claude to show scoring rationale per dimension

Alternatives

creative-director-skill vs autres

Alternative	Quand l'utiliser	Compromis
claude-ads-skill	You want ad-unit-specific output, not full CD process	Narrower scope
marketing-skill-pack-skill	You need broader marketing, not just creative	More planner, less creative

Plus

Ressources

📖 Lire le README officiel sur GitHub

🐙 Voir les issues ouvertes

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