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claude-marketing-research-skill

par ishwarjha · ishwarjha/claude-marketing-research-skill

Structured marketing research workflows — competitor analysis, customer avatars, positioning, value props, and mental models in one skill.

Turns vague 'we need marketing research' into a structured pipeline: competitor teardown → avatar profile → positioning → value proposition → mental models. Outputs are artifacts you can use in campaigns, not generic consultant decks.

▶ Voir la démo 📦 Installer 💡 Cas d'usage

Pourquoi l'utiliser

Fonctionnalités clés

Démo en direct

Aperçu en pratique

claude-marketing-research-skill.replay ▶ prêt
0/0

Installation

Dépôt de l’auteur · Documentation officielle des Skills Claude

Cas d'usage

Usages concrets : claude-marketing-research-skill

Position a new product entering a crowded market

👤 Founders, PMMs launching into known categories ⏱ ~90 min intermediate

Quand l'utiliser : You're about to launch and you don't know how to stand out.

Déroulement
  1. Competitor teardown
    Use claude-marketing-research-skill. Category: [X]. Map the top 5 competitors — messaging, target customer, price, weaknesses.✓ Copié
    → Matrix with specific observations per competitor
  2. Avatar
    Profile our target avatar — demographics, pains, current alternatives they cope with.✓ Copié
    → Rich avatar doc, not a Cosmo-poll persona
  3. Positioning
    Position us against the competitors for this avatar. What's the sharpest angle?✓ Copié
    → Clear positioning statement + why
  4. Value prop
    Translate into a hero-section value prop.✓ Copié
    → Headline + subhead that earn a click

Résultat : A positioning + message kit ready for the launch page.

Pièges
  • Generic positioning ('faster and easier') — Force a tradeoff — what are we NOT for?
Combiner avec : filesystem · github-optimization-skill

Refresh stale messaging for an existing product

👤 Teams where the site copy is 2 years old ⏱ ~45 min intermediate

Quand l'utiliser : Your market moved but your copy didn't.

Déroulement
  1. Audit current
    Use claude-marketing-research-skill. Audit our current hero/features/testimonials. What's stale or generic?✓ Copié
    → Specific critique per section
  2. Rewrite
    Rewrite using the fresh avatar and positioning.✓ Copié
    → Copy diff

Résultat : Copy that sounds like 2026, not 2023.

Combinaisons

Associez-le à d'autres MCPs pour un effet X10

claude-marketing-research-skill + filesystem

Keep marketing research artifacts in a brand folder

Save outputs to brand/research/<date>/✓ Copié
claude-marketing-research-skill + github-optimization-skill

Apply positioning to an open-source repo's README

Translate the positioning into a README hero.✓ Copié

Outils

Ce que ce MCP expose

OutilEntréesQuand appelerCoût
competitor_teardown category, target set Early research 0
avatar_profile product + observed users Persona definition 0
position avatar + competitors After competitor + avatar done 0
value_prop positioning Before copy work 0

Coût et limites

Coût d'exécution

Quota d'API
None
Tokens par appel
High — research tends to be verbose
Monétaire
Free
Astuce
Save outputs — you'll reuse the avatar across campaigns.

Sécurité

Permissions, secrets, portée

Stockage des identifiants : None
Sortie de données : None from skill

Dépannage

Erreurs courantes et correctifs

Competitor data is wrong or outdated

Supplement with fresh site reads; LLM's competitor knowledge lags

Avatar is generic

Feed real user quotes and support tickets for grounding

Alternatives

claude-marketing-research-skill vs autres

AlternativeQuand l'utiliserCompromis
Agency workshopYou have budget and timeSlower; higher quality human work
Raw LLM with a promptQuick one-offsNo structure; output varies wildly

Plus

Ressources

📖 Lire le README officiel sur GitHub

🐙 Voir les issues ouvertes

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