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claude-marketing-research-skill

por ishwarjha · ishwarjha/claude-marketing-research-skill

Structured marketing research workflows — competitor analysis, customer avatars, positioning, value props, and mental models in one skill.

Turns vague 'we need marketing research' into a structured pipeline: competitor teardown → avatar profile → positioning → value proposition → mental models. Outputs are artifacts you can use in campaigns, not generic consultant decks.

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Por qué usarlo

Características clave

Demo en vivo

Cómo se ve en la práctica

claude-marketing-research-skill.replay ▶ listo
0/0

Instalación

Repositorio del autor · Documentación oficial de Skills de Claude

Casos de uso

Usos del mundo real: claude-marketing-research-skill

Position a new product entering a crowded market

👤 Founders, PMMs launching into known categories ⏱ ~90 min intermediate

Cuándo usarlo: You're about to launch and you don't know how to stand out.

Flujo
  1. Competitor teardown
    Use claude-marketing-research-skill. Category: [X]. Map the top 5 competitors — messaging, target customer, price, weaknesses.✓ Copiado
    → Matrix with specific observations per competitor
  2. Avatar
    Profile our target avatar — demographics, pains, current alternatives they cope with.✓ Copiado
    → Rich avatar doc, not a Cosmo-poll persona
  3. Positioning
    Position us against the competitors for this avatar. What's the sharpest angle?✓ Copiado
    → Clear positioning statement + why
  4. Value prop
    Translate into a hero-section value prop.✓ Copiado
    → Headline + subhead that earn a click

Resultado: A positioning + message kit ready for the launch page.

Errores comunes
  • Generic positioning ('faster and easier') — Force a tradeoff — what are we NOT for?
Combinar con: filesystem · github-optimization-skill

Refresh stale messaging for an existing product

👤 Teams where the site copy is 2 years old ⏱ ~45 min intermediate

Cuándo usarlo: Your market moved but your copy didn't.

Flujo
  1. Audit current
    Use claude-marketing-research-skill. Audit our current hero/features/testimonials. What's stale or generic?✓ Copiado
    → Specific critique per section
  2. Rewrite
    Rewrite using the fresh avatar and positioning.✓ Copiado
    → Copy diff

Resultado: Copy that sounds like 2026, not 2023.

Combinaciones

Combínalo con otros MCPs para multiplicar por 10

claude-marketing-research-skill + filesystem

Keep marketing research artifacts in a brand folder

Save outputs to brand/research/<date>/✓ Copiado
claude-marketing-research-skill + github-optimization-skill

Apply positioning to an open-source repo's README

Translate the positioning into a README hero.✓ Copiado

Herramientas

Lo que expone este MCP

HerramientaEntradasCuándo llamarCoste
competitor_teardown category, target set Early research 0
avatar_profile product + observed users Persona definition 0
position avatar + competitors After competitor + avatar done 0
value_prop positioning Before copy work 0

Coste y límites

Lo que cuesta ejecutarlo

Cuota de API
None
Tokens por llamada
High — research tends to be verbose
Monetario
Free
Consejo
Save outputs — you'll reuse the avatar across campaigns.

Seguridad

Permisos, secretos, alcance

Almacenamiento de credenciales: None
Salida de datos: None from skill

Resolución de problemas

Errores comunes y soluciones

Competitor data is wrong or outdated

Supplement with fresh site reads; LLM's competitor knowledge lags

Avatar is generic

Feed real user quotes and support tickets for grounding

Alternativas

claude-marketing-research-skill vs otros

AlternativaCuándo usarlaContrapartida
Agency workshopYou have budget and timeSlower; higher quality human work
Raw LLM with a promptQuick one-offsNo structure; output varies wildly

Más

Recursos

📖 Lee el README oficial en GitHub

🐙 Ver issues abiertas

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