Marketing Skills (coreyhaines) — Use Cases, Install & Live Demo

Why use it

Key features

Landing page CRO audit playbook
Cold/warm email sequence drafting
SEO content brief generator
Channel-mix analysis with cost-of-acquisition focus
Copywriting frameworks (PAS, AIDA, JTBD)

Live Demo

What it looks like in practice

ready

Install

Pick your client

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "marketing-skills-coreyhaines": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketing"
      ],
      "_inferred": true
    }
  }
}

Open Claude Desktop → Settings → Developer → Edit Config. Restart after saving.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "marketing-skills-coreyhaines": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketing"
      ],
      "_inferred": true
    }
  }
}

Cursor uses the same mcpServers schema as Claude Desktop. Project config wins over global.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "marketing-skills-coreyhaines": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketing"
      ],
      "_inferred": true
    }
  }
}

Click the MCP Servers icon in the Cline sidebar, then "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "marketing-skills-coreyhaines": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketing"
      ],
      "_inferred": true
    }
  }
}

Same shape as Claude Desktop. Restart Windsurf to pick up changes.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "marketing-skills-coreyhaines",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/coreyhaines31/marketingskills",
        "~/.claude/skills/marketing"
      ]
    }
  ]
}

Continue uses an array of server objects rather than a map.

~/.config/zed/settings.json

{
  "context_servers": {
    "marketing-skills-coreyhaines": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/coreyhaines31/marketingskills",
          "~/.claude/skills/marketing"
        ]
      }
    }
  }
}

Add to context_servers. Zed hot-reloads on save.

claude mcp add marketing-skills-coreyhaines -- git clone https://github.com/coreyhaines31/marketingskills ~/.claude/skills/marketing

One-liner. Verify with claude mcp list. Remove with claude mcp remove.

Use Cases

Real-world ways to use Marketing Skills (coreyhaines)

Audit a landing page for conversion leverage

👤 Founders / growth marketers ⏱ ~30 min intermediate

When to use: Conversion is below benchmark and you don't know why.

Prerequisites

Landing page URL or HTML — Provide both for context

Flow

Audit

Use marketing-skills. Audit /landing.html — headline clarity, CTA, social proof, friction points. 5 ranked tweaks.✓ Copied

→ Ranked tweak list with rationale
Variants

Draft 3 headline variants targeting different value props.✓ Copied

→ 3 distinct headlines

Outcome: Tested hypotheses, not just opinions, on what to change.

Pitfalls

Suggestions ignore brand voice — Provide tone/voice guide upfront

Draft an onboarding email sequence

👤 Lifecycle marketers ⏱ ~45 min intermediate

When to use: New user signup → activation needs a 5-email push.

Flow

Define

Draft 5 emails: D0 welcome, D1 quickstart, D3 case study, D5 power feature, D7 win-back. JTBD framing.✓ Copied

→ 5 emails with subjects, bodies, CTAs
Personalize

Add merge tags for industry vertical and team size.✓ Copied

→ Tagged sequence

Outcome: Sequence ready to drop in your ESP.

Pitfalls

Generic copy — Provide ICP, real customer quotes; output is much sharper

Generate an SEO content brief for a target keyword

👤 Content marketers ⏱ ~25 min intermediate

When to use: You need a writer brief and don't want to spend a day on SERP research.

Flow

Brief

Generate SEO brief for keyword 'AI deployment platforms'. Include intent, outline, cited references.✓ Copied

→ Structured brief

Outcome: Brief a freelancer can run with.

Pitfalls

Outdated references — Pair with a search MCP (e.g., omnisearch) for fresh sources

Combinations

Pair with other MCPs for X10 leverage

marketing-skills-coreyhaines + filesystem

Save campaign drafts to /campaigns/<name>/

Save sequence to /campaigns/onboarding/.✓ Copied

marketing-skills-coreyhaines + ui-ux-pro-max-skill

Marketing copy + design system for landing pages

Audit copy with marketing skills; check design with UI/UX Pro Max.✓ Copied

Tools

What this MCP exposes

Tool	Inputs	When to call	Cost
cro_audit	url or html	Conversion problem	tokens
email_sequence	audience, goal, constraints	Lifecycle campaigns	tokens
seo_brief	keyword, intent	Before writing content	tokens

Cost & Limits

What this costs to run

API quota: N/A
Tokens per call: Moderate (audits and sequences are token-hungry)
Monetary: Free
Tip: Provide brand context up front; reduces back-and-forth

Security

Permissions, secrets, blast radius

Minimum scopes: Read project files

Credential storage: None

Data egress: None

Don't paste customer PII into prompts

Troubleshooting

Common errors and fixes

Output sounds AI-generated

Provide brand voice guide and 2-3 real customer quotes

Audits miss obvious issues

Provide page screenshots; visual context helps

Alternatives

Marketing Skills (coreyhaines) vs others

Alternative	When to use it instead	Tradeoff
Hand-curated marketing playbooks	Specialized vertical (B2B enterprise, consumer)	Tailored vs general

More

Resources

📖 Read the official README on GitHub

🐙 Browse open issues

🔍 Browse all 400+ MCP servers and Skills