When to use: You just shipped a page and want a concrete punch list before pushing it to ads.
Flow
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Ask for the audit by slash command
/seo-audit https://mysite.com/pricing — focus on on-page issues first✓ Copied
→ Claude returns title/meta/H1 issues, image alt gaps, and internal-link suggestions
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Add Core Web Vitals
/cwv-audit https://mysite.com/pricing — what's the fastest fix?✓ Copied
→ Specific LCP/INP/CLS diagnosis with code-level remediation
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Generate the schema markup
/structured-data — product page with price, reviews, FAQ✓ Copied
→ Ready-to-paste JSON-LD block
Outcome: A prioritized punch list plus drop-in JSON-LD — 30 minutes, no SEO tool subscription.
Pitfalls
- Audit recommendations feel generic because Claude can't read your Search Console — Paste your top 10 queries into the prompt, or upgrade to the paid tier for live data
When to use: Launching a new campaign and you want variant diversity without hours of staring at a template doc.
Flow
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Brief the product and ICP
/ad-copy-writer — product: B2B time-tracker for agencies, pain: timesheet Sundays, CTA: start free trial✓ Copied
→ Claude returns Google RSA, Meta primary/headline/description, LinkedIn single-image variants with character counts
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Pressure-test with competitor angles
/competitor-analysis harvest.com toggl.com — what angles are they NOT using?✓ Copied
→ Gap analysis with 3-5 angles your ads can own
Outcome: A sheet of ad variants already compliant with each platform's character limits.
Pitfalls
- All variants sound the same — Explicitly instruct 'make variant 3 emotional, variant 5 data-driven, variant 7 contrarian' — Claude collapses to a house voice without that nudge
When to use: Reported conversions dropped overnight and you don't know which layer broke.
Flow
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Describe the symptom
/conversion-debug — Meta reports 0 purchases since yesterday 14:00 UTC, GA4 still shows them. What do I check first?✓ Copied
→ Ordered checklist starting with the most common CAPI/dedupe failures
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Validate CAPI payload
/meta-capi — validate this server event payload: <paste>✓ Copied
→ Specific missing fields flagged (event_id, fbp, action_source)
Outcome: A short diagnosis list you can hand to whoever owns the pixel.
Pitfalls
- Skill speculates about your setup without real data — Paste the actual GTM container JSON or CAPI payload — the skill is only as good as the evidence you feed it