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aso-skill

by furkancingoz · furkancingoz/aso-skill

End-to-end App Store Optimization from Claude Code: metadata + competitor analysis + screenshots + direct App Store Connect submission via JWT.

Six commands covering ASO lifecycle: metadata generation with character validation, competitor analysis via iTunes API, AI-generated screenshots (Gemini MCP), App Store Connect API submission (JWT), version management, and auto-generated legal (privacy, terms). Eliminates web interface clicking for iOS submissions.

Why use it

Key features

Live Demo

What it looks like in practice

aso-skill.replay ▶ ready
0/0

Install

Author repository · Claude Skills documentation

Use Cases

Real-world ways to use aso-skill

Optimize an existing App Store listing in one session

👤 Indie iOS devs whose install rate stalled ⏱ ~60 min intermediate

When to use: Conversion rate on your product page is flat and you want a data-driven refresh.

Flow
  1. Run competitor analysis
    Use aso-skill to pull the top 10 competitors for 'habit tracker' in the US store. Compare their subtitles and keywords.✓ Copied
    → Comparison table with frequency-weighted keyword clusters
  2. Generate optimized metadata
    Now generate a new title, subtitle, keyword list, and promotional text for my app. Validate character limits.✓ Copied
    → Fields under limit, ranked by estimated impact
  3. Submit via ASC API
    Push the new metadata to App Store Connect as a new version pending submission.✓ Copied
    → Version draft created; ready for manual review

Outcome: A refreshed listing with a data-grounded story, submitted without clicking through ASC.

Pitfalls
  • Keyword stuffing beyond the 100-char field — Skill validates, but double-check — stuffing kills relevance
Combine with: github

Submit a brand-new iOS app end-to-end

👤 Solo devs shipping for the first time ⏱ ~180 min advanced

When to use: You have an IPA ready and want everything else automated.

Prerequisites
  • IPA uploaded to App Store Connect — xcode or Transporter
Flow
  1. Generate metadata + legal
    Generate metadata and auto-draft privacy policy + terms for a meditation app targeting EN/DE/FR.✓ Copied
    → Localized metadata + hosted legal URLs
  2. Generate screenshots
    Use aso-skill + Gemini MCP to generate 5 App Store screenshots per locale matching the app's visual identity.✓ Copied
    → PNG set at correct resolutions
  3. Submit for review
    Attach the build, upload screenshots, submit for review with a phased 7-day rollout.✓ Copied
    → Version status: Waiting For Review

Outcome: App in review without opening ASC manually.

Pitfalls
  • Screenshot text violates store guidelines — Ask the skill to keep screenshot text minimal and within safe areas

Quarterly keyword refresh based on competitor drift

👤 Growth marketers on live apps ⏱ ~30 min intermediate

When to use: Every quarter or when competitors shift their keyword strategy.

Flow
  1. Diff keyword sets vs last quarter
    Compare this quarter's competitor keyword cluster against last quarter's. What's new?✓ Copied
    → Added / dropped keywords
  2. Propose updates
    Propose a keyword update — keep my wins, capture 2–3 new opportunities.✓ Copied
    → Revised 100-char keyword field

Outcome: Live keyword edit that reflects reality, not 6-month-old research.

Combinations

Pair with other MCPs for X10 leverage

Use the other ASO skill's reporting layer over this one's execution layer

After aso-skill submits, use claude-code-aso-skill reporting to summarize the changes.✓ Copied
aso-skill + github

Commit the metadata and screenshots to repo for version control

Write metadata to fastlane/metadata and commit with the version tag.✓ Copied

Tools

What this MCP exposes

ToolInputsWhen to callCost
competitor_analysis search term, country Research phase 0 (iTunes API free)
generate_metadata app profile, target keywords Drafting 0
generate_screenshots app identity, device sizes Asset prep Gemini MCP quota
generate_legal app profile, jurisdictions Before submission 0
asc_submit version, metadata, screenshots, build Final submission ASC API calls

Cost & Limits

What this costs to run

API quota
iTunes Search API: free, lightly rate-limited. App Store Connect: per-account quota.
Tokens per call
Large for screenshot generation; moderate otherwise
Monetary
Free skill; Gemini usage is separate
Tip
Cache competitor data locally for a quarter — it doesn't change hourly

Security

Permissions, secrets, blast radius

Minimum scopes: App Store Connect: App Manager on one app (prefer) over admin
Credential storage: JWT .p8 key stored locally; reference via path in env, never check into git
Data egress: iTunes API (public), Apple ASC API, Gemini MCP if screenshots enabled
Never grant: Account Holder role to the key used by the skill

Troubleshooting

Common errors and fixes

ASC 401

JWT expired (max 20min) — regenerate; check issuer id and key id are correct

Verify: curl with the JWT against https://api.appstoreconnect.apple.com/v1/apps
Metadata field rejected for character limit

Skill validation missed localization — validate per-locale

Screenshots wrong resolution

Specify device list explicitly; Apple's required sizes change

Alternatives

aso-skill vs others

AlternativeWhen to use it insteadTradeoff
claude-code-aso-skillYou want the agent-based ASO reporting frameworkLess direct ASC integration
Fastlane deliverYou already have a Fastlane pipelineNo AI metadata drafting

More

Resources

📖 Read the official README on GitHub

🐙 Browse open issues

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