/ 目录 / 演练场 / clawfu-skills
← 全部服务器 ↗ GitHub
● 社区 guia-matthieu ⚡ 即开即用

clawfu-skills

作者 guia-matthieu · guia-matthieu/clawfu-skills

175 marketing skills for AI agents encoding real frameworks — Dunford on positioning, Schwartz on copy, Cialdini on persuasion, Ogilvy on ads.

ClawFu is a curated library of 175 expert marketing methodologies spanning 28 categories: content, strategy, audio, sales, growth, product, analytics, SEO, RevOps, validation, automation, video, social, legal, branding, leadership, email. Each skill is a markdown file following the Agent Skills standard with when-to-use, steps, frameworks, and output shape. Works across Claude, Cursor, Copilot.

▶ 观看演示 📦 安装 💡 使用场景

为什么要用

核心特性

实时演示

实际使用效果

clawfu-skill.replay ▶ 就绪
0/0

安装

作者仓库 · Claude Skills 官方文档

使用场景

实战用法： clawfu-skills

Position a new product using Dunford's framework

👤 Founders and PMM at early-stage startups ⏱ ~45 min intermediate

何时使用： You're writing your first homepage and the positioning is muddy.

步骤
  1. Run the positioning skill
    Use the clawfu positioning skill (Dunford framework). Product: <description>. Competitors: <3 names>. Target segment: <persona>.✓ 已复制
    → Filled-in Dunford canvas: alternatives / attributes / value / best-fit customer / market
  2. Convert to homepage copy
    Now use the landing-page-copy skill to turn that positioning into an H1, subhead, and 3 value props.✓ 已复制
    → Copy that mirrors the positioning, not generic marketing-speak

结果： Homepage copy you'd let an investor read.

注意事项
  • Skipping segmentation and positioning for everyone — Dunford's framework forces a best-fit customer — don't skip that box
搭配使用： superseo-skill · ultimate-seo-geo-skill

Write conversion-focused landing copy with Schwartz awareness levels

👤 Copywriters, founders writing their own copy ⏱ ~30 min intermediate

何时使用： Landing page traffic isn't converting and the copy is generic.

步骤
  1. Pick awareness level
    Use clawfu Schwartz-awareness skill. My audience is 'problem aware' but not 'solution aware'. Give me the angle.✓ 已复制
    → Specific copy angle keyed to that level
  2. Draft with Cialdini principles
    Now draft the hero section using reciprocity + social proof, no scarcity manipulation.✓ 已复制
    → Draft grounded in named principles

结果： Copy that respects the reader and converts.

Build a sales narrative with SPIN + JTBD

👤 Sales leaders, AEs building a deck ⏱ ~60 min intermediate

何时使用： Your deck is a feature dump and close rates are low.

步骤
  1. Extract jobs-to-be-done
    Use clawfu JTBD skill on my buyer persona: <details>.✓ 已复制
    → Main job, progress statements, forces of progress
  2. Build SPIN questions + narrative
    Now design SPIN questions and turn the JTBD into a 6-slide narrative.✓ 已复制
    → Questions + narrative arc ready for the deck

结果： A sales deck your reps will actually use.

Design a product-led growth loop for a SaaS feature

👤 Growth PMs ⏱ ~45 min advanced

何时使用： Need a compounding acquisition mechanic, not another ad budget ask.

步骤
  1. Run growth-loops skill
    Use clawfu growth-loops. Feature: shareable dashboards. Current DAU: 5k. Design one viral loop + one content loop.✓ 已复制
    → Concrete loop diagrams with measurable steps

结果： A loop you can instrument and ship.

注意事项
  • Loops that depend on a referral bonus nobody cares about — Require a clear giver + getter value prop, the skill checks

组合

与其他 MCP 搭配，撬动十倍杠杆

clawfu-skill + superseo-skill

Positioning feeds into SEO content strategy so both tell the same story

After clawfu positioning, hand the output to superseo topic-cluster-planning.✓ 已复制
clawfu-skill + claude-email-skill

Marketing strategy from clawfu, execution via claude-email

Take the 90-day plan and build the welcome series in claude-email.✓ 已复制

工具

此 MCP 暴露的能力

工具输入参数何时调用成本
positioning product, competitors, segment Early product stage 0
copywriting-awareness audience awareness level Landing / ad copy 0
jtbd persona Discovery, sales narrative 0
spin-selling buyer profile Sales prep 0
growth-loops feature, metrics PLG planning 0
email-nurture funnel stage, offer Email strategy 0

成本与限制

运行它的成本

API 配额
None
每次调用 Token 数
5–15k depending on the framework's depth
费用
Free
提示
Keep only the categories you use — 175 skills in the picker is noisy

安全

权限、密钥、影响范围

凭据存储： None
数据出站： None from the skill itself

故障排查

常见错误与修复

Claude picks the wrong skill from 175

Name the skill explicitly, e.g. 'use clawfu positioning (Dunford)'

Output is framework-name-dropping without substance

Give the skill real inputs (competitors, segments, numbers) — framework + empty context = fluff

替代方案

clawfu-skills 对比其他方案

替代方案何时用它替代权衡
superseo-skillsYou only need SEO, not the full marketing stackNarrower surface

更多

资源

📖 阅读 GitHub 上的官方 README

🐙 查看未解决的 issue

🔍 浏览全部 400+ MCP 服务器和 Skills