How to plan a product launch end-to-end
Quando usar: Product is ready; launch is 3 weeks out; you need a plan, not just tactics.
Fluxo
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Positioning firstUse ai-marketing skill. Our product: AI observability for Rails. Write positioning: category, alternatives, unique value, proof.✓ Copiado→ Positioning doc in April Dunford style
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Campaign plan3-week launch campaign: pre-launch teasers, launch week, post-launch amplification. Channels: email, LinkedIn, community.✓ Copiado→ Week-by-week plan with channel-specific beats
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Content briefsWrite briefs for the 3 most important pieces: launch post, customer story, founder tweet thread.✓ Copiado→ One-pager briefs per piece
Resultado: A launch plan that's actually executable.
Armadilhas
- Plan assumes audience that doesn't exist yet — Anchor on a specific community or publication — don't plan for 'developers broadly'